Privacy Policy

Last Updated: December 25th, 2025

Welcome to Obscura (“Obscura,” “we,” “our,” or “us”). At Obscura, we respect your privacy and are committed to protecting the personal information you share with us when you visit our website or use our services.

This Privacy Policy explains how we collect, use, store, and protect your information. By accessing or using Obscura, you agree to the practices described in this policy. We may update this policy from time to time to reflect changes in our practices or services. If we make significant changes, we will notify you via email and/or post a notice on the website. We encourage you to review this policy regularly to stay informed about how we protect your personal information. Continued use of Obscura after changes are posted indicates your acceptance of the updated policy.

Information We Collect

Information Provided by You

We collect personal information that you voluntarily submit when you use our Services, including when you create an account, connect your online store, place orders, or contact support. This information may include:

  • Contact Information: Name, email address, phone number, shipping address, etc.
  • Payment Details: Billing information and payment method details (processed securely through third-party payment providers).
  • Content & Designs: Product designs, images, artwork, and other content you upload, etc.
  • Store & Order Data: Store name, product details, order information, and customer details provided through connected e-commerce platforms.
  • Data That Identifies You: Your IP address, login information, browser type and version, time zone setting, browser plug-in types, geolocation information, operating system and version, etc.

This information may be collected when you create an account, connect your Shopify store, place an order, or contact us.

Information from Shopify

When you install and use the Obscura App through Shopify, we may access certain data from your Shopify store, including:

  • Product listings
  • Order and fulfillment details
  • Customer shipping information and email addresses

This data is used only to provide our Services, fulfill orders, and offer customer support. We do not sell or rent this information.

Information Collected by Cookies

Obscura uses cookies and similar technologies to improve functionality, analyze usage, and enhance user experience. Cookies may store anonymous identifiers that help us recognize returning users and optimize our Services.

You can control or disable cookies through your browser settings; however, some features of the Services may not function properly if cookies are disabled.

Children’s Privacy

Obscura is intended for business users aged 18 and older. We do not knowingly collect personal information from children under the age of 16. If you believe a child’s data has been collected, please contact us and we will promptly delete it.

How We Use Your Information

We use collected information to:

  • Operate, maintain, and improve our services.
  • Process orders and manage fulfillment
  • Communicate with you regarding your account, orders, or support requests.
  • Analyze usage trends and improve features.
  • Send updates or marketing communications (where permitted and opted in).
  • Comply with legal obligations and prevent fraud.

For example, we might use your contact details to update you on your orders or analyze usage data to enhance our website’s functionality.

Merchant Customers’ Data

If you are a merchant using Obscura, you may provide us with your customers’ personal information for order fulfillment. This data is:

  • Used solely to produce and ship orders
  • Never used for Obscura’s own marketing
  • Never shared with unauthorized third parties

Comments

Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

How We Protect Your Data

We implement industry-standard security measures to protect your information, including:

  • Encryption: Secure Socket Layer (SSL) encryption is employed when you place orders or access your account to safeguard your information during transmission.
  • Password Protection: Your Obscura account is protected by a password. We recommend keeping your password confidential to enhance security.
  • Data Storage: As an US company, we process and store data primarily in the United States. By using our services, you consent to the transfer and processing of your information under U.S. data protection regulations, which may differ from those in your country.

While we take strong precautions, no online system can guarantee absolute security.

Compliance with Privacy Laws

We comply with applicable data protection laws, including the California Consumer Privacy Act (CCPA) in the United States.

Your Rights and Choices

Your Rights

You can exercise your rights at any time by contacting us at support@obscuraphotogifts.com. These rights include:

  • Access the personal data we hold about you.
  • Request corrections to inaccurate or incomplete personal data.
  • Request deletion of your personal data.
  • Request a copy of your data or have it transferred to another service.

Your Choices

  • Providing Information: You may choose not to provide certain data, but this may limit your ability to use some features.
  • Marketing Preferences: You can opt out of promotional emails at any time by following unsubscribe instructions or contacting us at support@obscuraphotogifts.com.

Third-Party Service Providers

To provide and improve the Obscura experience, we work with trusted third-party service providers to deliver services that we cannot.

These includes:

  • Fulfillment & Shipping Partners
  • Payment Processors
  • Analytics Providers (e.g., Google Analytics)
  • Email & Customer Support Platforms

In some cases, it may be necessary to share limited personal data with these partners to ensure that services are carried out effectively. Such data is shared only when strictly required for these purposes and always in line with the safeguards and practices outlined in this Privacy Policy.

Data Retention

  • We retain personal information only as long as necessary to provide our Services and meet legal requirements.
  • If you uninstall the Obscura app or request data deletion, we will delete or anonymize your data unless retention is required by law.
  • Merchants may also request the deletion of customer information by contacting us directly.

Updating or Deleting Your Information

You can update account details through your Obscura settings. If you would like to review, modify, or delete your stored information, please contact us at support@obscuraphotogifts.com. We may require identity verification before processing requests.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted here with an updated revision date. Continued use of the Services after changes are posted constitutes acceptance of the revised policy. If you do not consent to such changes, you should stop using our Services.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at: support@obscuraphotogifts.com.